WHITE PAPER 1 – Online Presence

Establishing a strong online presence is crucial for veterans organizations like the United States Submarines Veterans, Inc., to effectively recruit and retain new members. Here’s a five-step plan to help you achieve this goal:

1. Create an Engaging Website:

A well-designed and user-friendly website is the foundation of your online presence. Ensure your website includes the following elements:

– Clear mission statement and objectives of your organization.
– Information about membership benefits and how to join.
– A blog or news section for regular updates and articles related to submarine veterans.
– Contact information and a form for inquiries or membership requests.

FURTHER DISCUSSION of Creating an Engaging Website

2. Leverage Social Media:

Utilize popular social media platforms to connect with potential members and share your organization’s activities and achievements. Create and maintain profiles on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Regularly post engaging content, including photos, stories, and updates about your organization’s events and initiatives.

FURTHER DISCUSSION on Leveraging Social Media

3. Email Marketing Campaigns:

Implement an email marketing strategy to keep your current members informed and engaged while reaching out to potential recruits. Create a mailing list and send regular newsletters, event invitations, and updates about your organization’s achievements. Ensure that your emails are well-designed, mobile-responsive, and contain valuable content.

4. Develop Compelling Content:

Content is key to attracting and retaining online audiences. Create high-quality and informative content that resonates with your target audience. Consider producing:

– Blog posts or articles about submarine veterans’ stories, history, and achievements.
– Videos or webinars discussing relevant topics or showcasing your organization’s activities.
– Infographics, images, and visual content to make information more digestible.
– Member testimonials and success stories that highlight the benefits of joining your organization.

5. Engage in Online Communities:

Participate in online forums, groups, and communities related to veterans and submarine service. Contribute to discussions, offer valuable insights, and share your organization’s activities when relevant. Building a presence within these communities can help you connect with potential members who share a common interest.

Bonus Step: Invest in Search Engine Optimization (SEO):

Optimize your website and online content for search engines (SEO) to improve your visibility in search results. By incorporating relevant keywords, meta tags, and optimizing your website’s structure, you can attract organic traffic from individuals searching for information related to submarine veterans.

Remember that building a strong online presence takes time and consistent effort. Regularly update your online platforms, engage with your audience, and adapt your strategy based on feedback and analytics to effectively recruit and retain new members for the United States Submarines Veterans, Inc.