WHITE PAPER 2 – Utilize Social Media

Recruiting and retaining new members for veterans organizations like the United States Submarines Veterans, Inc., can be greatly enhanced through a well-executed social media strategy. Here’s a five-step plan to effectively utilize social media for this purpose:

1. Define Your Target Audience:

Identify the specific demographic you want to reach with your social media efforts. In the case of United States Submarines Veterans, Inc., your target audience may include former submariners, veterans interested in submarine service, and their families. Understanding your audience’s interests and preferences will help tailor your content accordingly.

2. Choose the Right Social Media Platforms:

Select the social media platforms that align with your target audience. For a veterans organization, platforms like Facebook, Twitter, and LinkedIn are often effective choices. Facebook, in particular, is widely used by veterans and their families. Focus your efforts on the platforms where your audience is most active.

3. Create Engaging and Relevant Content:

Develop content that resonates with your target audience and reflects the mission and values of your organization. This content may include:

– Stories and experiences of submariners and veterans.
– Updates on your organization’s events and activities.
– Educational posts about submarine history and service.
– Member spotlights and testimonials.
– Visual content like images and videos.

Ensure your content is informative, inspiring, and shareable. Use a mix of media, such as images, videos, and written posts, to keep your audience engaged.

4. Consistent Posting and Interaction:

Maintain a regular posting schedule to keep your social media channels active and updated. Consistency is key to building an engaged online community. Additionally, actively engage with your audience by responding to comments, messages, and questions promptly. Foster a sense of community by encouraging discussions and participation.

5. Promote Membership Benefits:

Highlight the benefits of joining your organization through social media. Share success stories from your members, showcase the sense of camaraderie and support, and emphasize how being a part of your organization positively impacts the lives of veterans. Use social media to share information on how to join, membership benefits, and any special promotions or incentives for new members.

Bonus Step: Paid Advertising and Targeting:

Consider allocating a portion of your budget to paid advertising on social media platforms. These targeted ads can help reach a wider audience and specifically target individuals who meet your criteria, such as veterans or those interested in submarine service.

Monitor the performance of your social media campaigns using analytics tools provided by the platforms. Adjust your strategy based on the data to continually improve your recruitment and retention efforts.

By implementing this five-step plan and actively utilizing social media, United States Submarines Veterans, Inc., can effectively reach and engage with potential new members while strengthening its relationship with existing ones.