White Paper – Recruitment & Retention of Members

Recruiting and retaining qualified submariners as members for veterans organizations like the United States Submarines Veterans, Inc., can be a challenging but essential task. Here’s a five-step plan to help improve recruitment and retention efforts:

1. Establish a Strong Online Presence:

In today’s digital age, an online presence is crucial for reaching potential members. Create an informative and user-friendly website for your organization. Ensure that it provides details about your mission, benefits of membership, and how to join. Regularly update the website with news, events, and relevant content to keep it engaging.

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2. Utilize Social Media:

Leverage social media platforms such as Facebook, Twitter, and LinkedIn to connect with potential members and keep current members engaged. Share stories, photos, and updates related to submarine veterans and your organization’s activities. Consider creating private Facebook groups for members to foster a sense of community and communication.

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3. Attend Reunions and Events:

Participate in submarine-related events, reunions, and conventions. Set up a booth or information table at these gatherings to interact with potential members in person. These events provide an excellent opportunity to network, share your organization’s mission, and recruit new members.

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4. Collaborate with Active Duty Submariners:

Build relationships with active-duty submariners and their commands. These individuals often have a deep appreciation for the submarine service and can become future members upon retiring. Offer mentorship and support to these submariners, creating a bridge between active service and veteran status.

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5. Offer Membership Benefits and Engagement:

To retain members, provide tangible benefits such as discounts, access to exclusive events, or resources related to veteran benefits. Foster a sense of camaraderie and purpose within the organization by organizing regular meetings, reunions, and local chapter events. Encourage active involvement in leadership roles or event planning, allowing members to have a say in the organization’s direction.

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Bonus Step: Recognize and Honor Service:

Recognize and honor submariners’ service and sacrifices. Hold ceremonies, awards, or memorial events to commemorate those who served aboard submarines. Highlight the importance of preserving the legacy of submariners and the role of your organization in doing so.

Remember that recruitment and retention efforts should prioritize creating a sense of belonging, camaraderie, and shared purpose among members. By following this five-step plan and adapting it to your organization’s specific needs and goals, you can improve your ability to attract and retain qualified submariners as dedicated members.